For years, Peter was known as a pioneer in the world of sports betting – a sharp mind who made his name by deciphering patterns others missed.

Through his creation of Bet Angel, he built a loyal following of users keen to emulate his success in the markets. One of those users, as fate would have it, went on to become a director at a football club fighting its way out of the lower leagues. What followed was a journey few could have predicted.

As Peter stepped into the world of professional sport, he quickly realised something striking: many of the behavioural patterns he had exploited in betting markets were playing out in real time on the field of play. Decisions made under pressure, recurring tactical missteps, and predictable rhythms in play were all there – just not being acted upon.

Where others saw chaos, he saw structure. Years of studying how people react under uncertainty had taught him to recognise these patterns before they became obvious. For Peter, the leap from markets to matches was less a reinvention and more a redirection of focus – from punters to players, from odds to outcomes.

Peter’s analytical edge soon found a place within professional sport and the formation of another company, Random Hall. 

Rather than flood coaches with raw data, he translated complex ideas into simple, actionable insights. His approach was rooted in clarity – helping teams and players understand not just what to do, but why.

What began as a chance invitation grew into a transformative influence, subtly reshaping how people prepared, adapted, and competed on the field of play.